Privacy Policy

So Luxxe


At So Luxxe, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, contact us, enquire about our services or engage us to arrange travel, events or concierge experiences.

1. Information We Collect

Depending on the services you request, we may collect:

  • Your name, email address, telephone number and contact details.
  • Travel destinations, dates, preferences and approximate budgets.
  • Passport details, dates of birth and other information required to arrange travel.
  • Accommodation, transport, cruise, tour and activity preferences.
  • Dietary, accessibility and other special requirements where relevant.
  • Information submitted through our website, social media advertisements and enquiry forms.
  • Details of your communications and bookings with us.

We only seek information that is reasonably necessary for our business activities and the services you request.


2. How We Collect Your Information

We may collect personal information when you:

  • Submit an enquiry through our website.
  • Complete a Facebook or Instagram lead enquiry form.
  • Contact us by telephone, email, WhatsApp or social media.
  • Book a consultation or request a travel proposal.
  • Engage So Luxxe to arrange travel, events or concierge services.
  • Communicate with us throughout the planning and booking process.

3. How We Use Your Information

We use your information to:

  • Respond to enquiries and communicate with you.
  • Understand your travel, event or concierge requirements.
  • Prepare personalised proposals, quotations and itineraries.
  • Arrange flights, accommodation, cruises, transfers, tours, events and other requested services.
  • Manage bookings, payments and client records.
  • Provide assistance before, during and after your arrangements.
  • Improve our services and customer experience.
  • Send relevant updates and promotional communications where permitted by law.

We may contact you by telephone, email or SMS regarding an enquiry you have submitted.


4. Sharing Your Information

To provide our services, we may share relevant personal information with trusted third parties, including:

  • Airlines, hotels, cruise operators and travel suppliers.
  • Tour operators, transfer companies and transport providers.
  • Event venues, caterers and event service providers.
  • Travel insurance providers where applicable.
  • Booking systems, customer relationship management platforms and technology service providers.
  • Professional advisers or government authorities where required by law.

We do not sell your personal information to third parties.


5. International Travel and Overseas Disclosure

As So Luxxe arranges international travel, your personal information may be shared with overseas travel suppliers, accommodation providers and other service providers involved in your arrangements.

Some of our technology and booking service providers may also process or store information outside Australia.

We take reasonable steps to protect your personal information when it is disclosed overseas, in accordance with applicable Australian privacy requirements.


6. Storage and Security

We take reasonable precautions to protect personal information against misuse, loss, unauthorised access, modification and disclosure.

Information may be securely stored using electronic booking systems, customer relationship management software and other business technology platforms.

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business records and comply with legal obligations.


7. Marketing Communications

From time to time, we may send information about So Luxxe services, travel experiences, events and special opportunities where permitted by law.

You can opt out of promotional communications at any time by using the unsubscribe option provided or contacting us directly.


8. Website Cookies and Advertising

Our website and advertising platforms may use cookies, analytics and similar technologies to understand visitor activity, measure advertising performance and improve our services.

When you submit an enquiry through Facebook or Instagram, the information you provide may be transferred to our customer relationship